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招聘信息 > Senior Product Manager
招聘职位:
Senior Product Manager
所属行业:
耐用消费品
职位类别:
市场公关媒介
工作地点:
上海
职位描述:
1.         Work together with Ads agency to develop annual brand communication strategic plan with solid consumer research proof.
2.         Drive the impact & persuasion of yearly communication TVC.  It should be both high PI & AI during Link test.
3.         Adapt brand communication effectively to 360 degree including TVC, Print, Digital, PR, instore & other direct to consumer channels.
4.        Lead consumer related market research plan & in depth analysis. Work with marketing service team to ensure excellent execution from brief, discussion guide/questionnaire, and final report. Provide key learning/implication summary within two weeks after fieldwork/final report.
5.         Collaborate with internal and external stakeholders to achieve objectives.  These groups include external customers and consumers, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external advertising agencies and vendors.
任职要求:

1.         5 years of brand marketing working experience or above.

2.         2 years above with brand manager title and be a master of brand communication

3.         Strong analytical skills including business and financial management.  

4.         Demonstrated strong leadership competencies.

5.         Ability to collaborate with cross-functional teams to attain business objectives.

6.         Strong communication and presentation skills.

 
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